JOHNSTON, R.I., USA—FM Global, one of the world’s largest commercial property insurers, has launched a new advertising campaign based on the concept of “resilience” and targeted to business leaders and risk managers. The campaign is designed to raise awareness of FM Global’s ability to help organizations build resilience by taking steps to protect themselves before, during and after a disaster.
“Ideally, businesses and other organizations pursue resilience with the same vigor they use to pursue opportunity,” said Roberta Butler, senior vice president of marketing, FM Global. “In order to thrive and succeed, organizations must be resilient, meaning they are prepared to protect themselves against risk and have the ability to bounce back quickly should a disruption occur.”
The “resilience” campaign comprises four sports-themed advertisements, which will appear in print and digital media. The world of sports serves as a metaphor for the challenges global businesses face in their day-to-day operations, and how resilient companies, like the world’s greatest athletes, persevere despite challenging obstacles.
The new campaign is rolling out in North America and Europe. A preview of the campaign can be viewed at fmglobal.com/resilience.
About FM Global
For nearly two centuries, many of the world’s largest organizations have turned to FM Global to develop cost-effective property insurance, business risk consulting services and engineering solutions. With clients in more than 130 countries, FM Global ranks 572 among FORTUNE magazine’s largest companies in America. The company is rated A+ (Superior) by A.M. Best and AA (Very Strong) by Fitch Ratings and has been named “Best Property Insurer in the World" by Euromoney magazine and the “World’s Best Supply Chain Risk Insurance Provider” by Global Finance magazine.